If the box art and components of a game are really nice it guarantees that I will take a second look. I’ve been surprised more than once by a fantastic game that has terrible box art and theme. On the flip side, I’ve been burned by a game that looks really nice but just isn’t that fun to play. It reminds me of video game graphics to some extent. Great graphics can make a good game amazing, but they can’t help a bad game get better.